Coupon Redemption Increases Flatten in the Second Quarter
The second quarter of 2010 marks the seventh consecutive quarter of growth in the number of coupons redeemed. Driven largely by strong growth in the first quarter, overall coupon redemption is up 6% in the first half of 2010.
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Coupon Expiration Period Trends
As a means of spurring faster sales and controlling liability, marketers are shortening expiration periods, or the length of time during which a consumer can redeem a coupon. Read More
Counterfeit Activity on the Rise
Coupon use shot up 27% in 2009 compared to 2008, and recent economic hardships are largely responsible. Certainly, most consumers legitimately used more coupons to help meet family budgets and cut household expenses. But it’s not surprising that counterfeit coupon attempts also increased last year while the economy was in decline.
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Ten Guidelines for Minimizing Your Fraud Risks
Discover the 10 guidelines to consider to mitigate the threat of fraud for your coupon program. Read More
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- Research: here you will find the latest report and study findings from the coupon industry, from industry trends to consumer perceptions.