Logistics

Need help developing your promotional plan?  Follow the links below to help you through the process, from setting your objectives in the planning phase to evaluating the overall success of your promotion.

Planning - This section will assist you with the initial process of planning your promotional campaign, whether you need guidance in setting your objectives or help in avoiding common mistakes.

Design - Here you will find a sample electronic promotion redemption policy you can easily apply to your own promotion.

Execution - Once you have decided which promotions will best fit your marketing plan, how do you implement them?  This section will give you guidance for successfully executing your promotional plans.

Evaluation - How can you determine if your promotional campaign was a success?  Search this section to learn how.