Research

Studies & Reports Available to All

In this section you can access studies and reports that will better assist you in gaining knowledge and insight about the current happening in the industry as well as what is going on through consumers' minds.

Select from the menu below to search by area of interest, or click here to access all the studies and reports directly.  All reports may be downloaded immediately.

Advantage Updates - Quarterly research publication that focuses on various aspects affecting the coupon industry, ranging from internet coupons to multiple purchase requirements.

Category Analysis - Published several times a year, Category Analysis takes an in-depth look at various product categories, ranging from household cleaners to alcoholic beverages. Information contained includes: coupon distribution and redemption, face value trends, purchase requirement trends and expiration period trends.  The report covers U.S. data only.

Consumer Study - The Consumer Study provides a comprehensive look at U.S. coupon user's demographics, shopping behaviors, attitudes and beliefs.  The 2007 publication provides particular insights into the behavior and coupon usage of the acculturated and non-acculturated Hispanic population.

Coupon Trends Report-  This comprehensive piece tracks the coupon distribution and redemption of consumer packaged goods manufacturers across all distribution methods.  The study also provides information concerning coupon face value, purchase requirements, and expiration periods.  The report covers U.S. data only.