Promotions

• Variables Influencing Consumer Response to Promotions

• Budgeting Your Promotions

• Competitive Promotion Timing: Scheduling Promotions Against Competitors

• Promotional Objectives

• The 7 Steps of Promotion Planning and Evaluation

• The Promotion Planning and Evaluation Process

Coupons

• Advertising Proven More Effective with Coupons

• Deciding Between Buy-One-Get-One (BOGO) or Cents-off Coupons

• How to Budget for Coupons

• Setting Coupon Expiration Periods

• The Growing Appeal of Free Coupons

• The Promotion Planning and Evaluation Process

Rebates

• Rebates - Debunking Myths and Re-examining Program Measurement

• Rebates and Consumer Perceptions